Espresso’s Toronto office is seeking a disgustingly clever digital strategist to hunt, report, and execute better than anybody else they know.
Our future Infiltrator will have over five years of digital experience with some real PR-type savvy. You’ve got a solid understanding of the online space from traditional roots to current framework, with a natural inclination [...]

So just in case you’re not familiar with Wired’s Chris Anderson’s Long Tail theory, here’s a rundown. The idea is that the global marketplace as facilitated by the web is changing consumer behaviour in a major way. (Don’t let me lose you while this former economics student geeks out with some graphs.)
The classic demand curve [...]

Is Google serious?
Oh, yes it is. Though the company claims it’s not – calling the deep-driving service “complementary” – we are pretty sure they’re taking on Nielsen’s and comScore’s business model.
And you can bet we signed up for the beta.