Earlier this week, I had the pleasure of presenting Smart Marketing in a Dumb Economy through WOMMA’s wonderful series of webinars. (By the way: if you missed the live event, you can check it out with audio!) As expected, the audience had lots of excellent questions—including “how do you convince a reluctant executive to experiment [...]

So yesterday was a bit of a frenzy, as I was doing a Tech Talk at The Digital Signage Show. Things went fabulously and I just wanted to send out my gratitude to the team there, particularly Lawrence Dvorchik of JD Events, who was kind enough to invite me to speak.

So what did I talk [...]

At a recent conference, I met the founder of PQ Media, who rather impressed me – being the stats fiend I remain in my heart of hearts – with his econometric prowess. His just-released report, PQ Media Alternative Media Forecast: 2008-2012, provides ever-more quantitative evidence of what we all see daily – a fragmented media [...]