Because our current much-beloved production manager is moving to the other side of the world, Espresso’s Toronto office is seeking a dreamy new replacement to oversee a range of projects in the digital, social, experiential, and traditional realm. Our future Infiltrator will have about five or so years of production management expertise, be a smartie [...]

It seems that Facebook has now taken a step towards location based social networking (LBSN) with their new “Places” application. It is amazing how Facebook continues to grow and develop new initiatives to keep their users engaged. Whether this will prove to be a threat to the current king of LBSN, fourquare, remains an unknown, [...]

While being yet another marketer opining on the Old Spice Guy campaign is basically a cliché at this point, I think there’s something really interesting that hasn’t gotten quite as much attention in this whole process, and it’s this: the secret to Old Spice’s success is that it has essentially become a media brand. There [...]

In the old days of advertising and marketing – the pre-digital age, if you will – it was all about the silos. The account team spoke with the clients; the planning team did the research; the creative team did the brainstorming and, well, creative work; the production team made sure that everything was done on [...]

It’s that time again! Time for another asterisk-ridden diatribe on the state of the state in social media (for those of you who prefer asterisk-free diatribes, here’s a cleaner version)! Except this year, we’re not merely asking “What the F**k is Social Media?” We’re asking “What the F**k is Social Media NOW?” In 2008, when [...]