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	<title>Espresso &#124; The Daily Grind</title>
	<link>http://www.brandinfiltration.com/dailygrind</link>
	<description>The thinking that stands behind Espresso Brand Infiltration™.</description>
	<lastBuildDate>Wed, 10 Mar 2010 03:09:07 +0000</lastBuildDate>
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		<title>PodCamp Toronto here we come&#8230;</title>
		<description><![CDATA[Espresso is excited to again be a sponsor and participant of PodCamp Toronto, an event that really is the embodiment of true collaboration. Every year people come together from all corners of the city (and beyond!) with two objectives in mind: to learn and to share. As you may or may not know, Espresso is [...]]]></description>
		<link>http://www.brandinfiltration.com/dailygrind/2010/02/03/podcamp-toronto-here-we-come/</link>
			</item>
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		<title>Do You Want That Supervised?</title>
		<description><![CDATA[Espresso’s Toronto office is seeking an energetic and driven Account Supervisor to both help handle and further build its incredible growing client base.

Our future Infiltrator will have over five years of account service experience with an inclination towards new ways of conducting agency business. You have the skills to scope out strategy and the wherewithal [...]]]></description>
		<link>http://www.brandinfiltration.com/dailygrind/2009/12/08/do-you-want-that-supervised/</link>
			</item>
	<item>
		<title>Social Media Can Destroy Your Brand!</title>
		<description><![CDATA[Maybe the title of this post is a little dramatic, but it’s a fact!
Using social media can be an amazing way to engage with your target and create genuine conversations about your product online. It can help your audience learn more about your product and share their thoughts about it with their friends and family… [...]]]></description>
		<link>http://www.brandinfiltration.com/dailygrind/2009/10/16/social-media-can-destroy-your-brand/</link>
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		<title>Espresso Gets The Party Started With Koodo</title>
		<description><![CDATA[Agency launches BuildABash.ca and social media campaign for Canadian wireless provider
TORONTO, ON / AUGUST 10 – Extravagant, overblown and over-the-top bashes aren’t just for the stars of My Super Sweet Sixteen anymore. To bring the ultimate party to the people, Koodo Mobile has hired Espresso to create Build-a-Bash and the social media campaign to promote [...]]]></description>
		<link>http://www.brandinfiltration.com/dailygrind/2009/08/10/espresso-koodo-build-a-bash/</link>
			</item>
	<item>
		<title>On the Intern Hunt</title>
		<description><![CDATA[Desperately seeking marketing/design/development prodigy in the midst of scholastic madness for mid-class (one semester or two is up to us and you!) internship opportunity. We’re talking someone who really gets brands &#8211; and knows where they’re going. Someone who falls in love with ideas and obsessively hunts down the latest and greatest. Someone who lives [...]]]></description>
		<link>http://www.brandinfiltration.com/dailygrind/2009/07/13/on-the-intern-hunt/</link>
			</item>
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		<title>What&#8217;s in a Conference?</title>
		<description><![CDATA[Contrary to what its many, many followers may think, Twitter is still positioned as an outsider in the online/interactive/digital world. While at the IAB’s MIXX 2.8 Conference and Expo in New York City last week, I did what any business traveller arriving alone at a media conference would do: Twitter-search for other people in attendance [...]]]></description>
		<link>http://www.brandinfiltration.com/dailygrind/2008/09/30/whats-in-a-conference/</link>
			</item>
	<item>
		<title>Dear SlideRocket</title>
		<description><![CDATA[I think we might also love you.
McLuhan, you were so right. This whole social media thing is becoming more important than the content it encompasses. It&#8217;s changing the way we behave, changing the way we engage, changing the way we interact. This is the message, and it&#8217;s one to which we&#8217;re listening very carefully.

We&#8217;ve had [...]]]></description>
		<link>http://www.brandinfiltration.com/dailygrind/2008/06/10/dear-sliderocket/</link>
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