It’s that time again! Time for another asterisk-ridden diatribe on the state of the state in social media (for those of you who prefer asterisk-free diatribes, here’s a cleaner version)! Except this year, we’re not merely asking “What the F**k is Social Media?” We’re asking “What the F**k is Social Media NOW?” In 2008, when [...]

So things have changed lots and lots since our Marta put out her first edition of the insanely-popular What the F**k is Social Media? With that in mind, here’s what’s up: A company’s social media strategy can’t be owned simply by a single department. A smart strategy crosses the spectrum and helps organizations do better [...]

With the introduction of the bonafide marketing genius that is Marta Kagan – Espresso’s new Managing Director of US operations – we thought you might like to get to know her with a little review of our favourite deck of 2008. Marta created this presentation early in the year and, after it went completely bananas, [...]