Archive for the ‘Tactics’ Category

The Impact of User Experience

Going through notes after a conference is always a mixture of excitement and confusion. Going over notes after a conference like SXSW Interactive is, well, overwhelming excitement and confusion times five days, divided by the number of hours you were actually able to sleep during the festival.

And then fellow SXSWer Mike Rohde (who also designed [...]

Celebs Do Good in Four Tweets

Looks at social responsibility and how it can arise on a whim, such as in a short Twitter conversation.

Getting to FITC Toronto in a Box!

All the way back in January, Jacquelyn pointed me toward a post on one degree. FITC, otherwise known as  Flash in the Can, was giving away free tickets to the first one hundred women who posted videos on YouTube telling the the FITC organizing committee why they wanted to go to FITC.

You were able to [...]

Caught Our Collective Eye

We, the Espresso Interns, want to share with you our favourite stories as discovered from all far-reaching corners of the internet! Every week, we are going to compile our favourite items and press them into a nice cup of links like a team of all-star baristas.
Daniel’s Pick: Wi-Fi Guerilla Marketing

A German car rental company created [...]

The Brands that Make the World Go ‘Round

Some might say – well, I would say – that one of the biggest brands around the world is nationalism. No, it’s not some weird and wonderful super-product that just hit the market. It simply is what it is – ties to one’s nationality.
Swedes proudly display Swedish flags on their front porches, while Jamaicans in [...]