We may have mentioned this once or twice, but we’re really feeling chatty these days and, well, people keep asking us what we mean by “You have to have a strategy!” So, you know, we figured we’d give it a go.
Here’s the deal: Social media is not some marketing fad. It’s a fundamental shift in [...]

Given the mass popularity of our updated “What the F**k is Social Media? One Year Later” presentation (140,000 views in six weeks = bananas!), and the following demand for a kinder, gentler version that people in more conservative organizations might feel comfortable sharing with their colleagues and highers-up, the Infiltrators have created a delicious new [...]

So things have changed lots and lots since our Marta put out her first edition of the insanely-popular What the F**k is Social Media? With that in mind, here’s what’s up:

A company’s social media strategy can’t be owned simply by a single department. A smart strategy crosses the spectrum and helps organizations do better business.

Easy-peasy, [...]

Earlier this week, I had the pleasure of presenting Smart Marketing in a Dumb Economy through WOMMA’s wonderful series of webinars. (By the way: if you missed the live event, you can check it out with audio!) As expected, the audience had lots of excellent questions—including “how do you convince a reluctant executive to experiment [...]

I’ve been accused of pulling a Chicken Little once or twice in recent times… but the fact is, it doesn’t take panicky poultry to point out the obvious: times are changing. Fast.

“The next five years will hold more change for the advertising industry than
the previous fifty did. Increasingly empowered consumers, more self-reliant
advertisers and ever-evolving technologies [...]