One of Espresso’s chattiest beans, Marta Kagan, has a panel in the running to infiltrate the 2011 SXSW Interactive festival. So what’s our story? Well, we’re talking about the fact that your life is a transmedia experience. “The human brain is hard-wired for narrative construction. Today, “transmedia” is the latest marketing buzzword, but it’s not just [...]

It’s that time again! Time for another asterisk-ridden diatribe on the state of the state in social media (for those of you who prefer asterisk-free diatribes, here’s a cleaner version)! Except this year, we’re not merely asking “What the F**k is Social Media?” We’re asking “What the F**k is Social Media NOW?” In 2008, when [...]

For those who don’t know (which, let’s face it, is probably pretty much everyone who reads this), two of our agency’s founders have a band. Each year, the band puts on a show for all the agency family-and-friends, requesting donations at the door that it matches after the fact, in order to make a good-sized [...]

Carlsberg boosts its online presence with Carlsberg.ca. PLUS: Espresso delivers industry stats in Drink 2.0: Anything but the Usual TORONTO, ON / MAY 10 – Carlsberg, the brewery that makes “probably the best beer in the world”, now has a website that brings Canadians of legal drinking age closer to testing that claim for themselves. [...]

We may have mentioned this once or twice, but it’s worth saying it again: we at Espresso are acutely interested in understanding how consumer expectations are changing in step with evolving technology, demographic shifts, economic factors, and cultural phenomena—and helping our clients rise to the challenges that unfold along the way. So begins our foray [...]