So things have changed lots and lots since our Marta put out her first edition of the insanely-popular What the F**k is Social Media? With that in mind, here’s what’s up: A company’s social media strategy can’t be owned simply by a single department. A smart strategy crosses the spectrum and helps organizations do better [...]

Earlier this week, I had the pleasure of presenting Smart Marketing in a Dumb Economy through WOMMA’s wonderful series of webinars. (By the way: if you missed the live event, you can check it out with audio!) As expected, the audience had lots of excellent questions—including “how do you convince a reluctant executive to experiment [...]

I’ve been accused of pulling a Chicken Little once or twice in recent times… but the fact is, it doesn’t take panicky poultry to point out the obvious: times are changing. Fast. “The next five years will hold more change for the advertising industry than the previous fifty did. Increasingly empowered consumers, more self-reliant advertisers [...]

A few weeks ago, a conversation on Facebook about the US unemployment rate sparked this response from a friend: “While it’s true that 8.5% of the US is unemployed—and that’s the highest we’ve seen in decades—it’s important to note that 91.5% of Americans ARE EMPLOYED. And that’s kinda awesome.” I’ve been trying, ever since, to [...]

With the introduction of the bonafide marketing genius that is Marta Kagan – Espresso’s new Managing Director of US operations – we thought you might like to get to know her with a little review of our favourite deck of 2008. Marta created this presentation early in the year and, after it went completely bananas, [...]