It’s that time again! Time for another asterisk-ridden diatribe on the state of the state in social media (for those of you who prefer asterisk-free diatribes, here’s a cleaner version)!
Except this year, we’re not merely asking “What the F**k is Social Media?” We’re asking “What the F**k is Social Media NOW?”

In 2008, when we published [...]

We may have mentioned this once or twice, but it’s worth saying it again: we at Espresso are acutely interested in understanding how consumer expectations are changing in step with evolving technology, demographic shifts, economic factors, and cultural phenomena—and helping our clients rise to the challenges that unfold along the way.

So begins our foray into [...]

It’s no understatement that digital and social technologies have dramatically and permanently altered the music landscape. A decade ago, few in the industry foresaw the enormous shift that began with the introduction of simple file-sharing technology. Over the past ten years, MySpace, iPods, a slew of social networks, music blogs, and digital music retailers have [...]

We may have mentioned this once or twice, but we’re really feeling chatty these days and, well, people keep asking us what we mean by “You have to have a strategy!” So, you know, we figured we’d give it a go.
Here’s the deal: Social media is not some marketing fad. It’s a fundamental shift in [...]

Given the mass popularity of our updated “What the F**k is Social Media? One Year Later” presentation (140,000 views in six weeks = bananas!), and the following demand for a kinder, gentler version that people in more conservative organizations might feel comfortable sharing with their colleagues and highers-up, the Infiltrators have created a delicious new [...]