Jacquelyn Cyr, CEO, has entered into an agreement to become a shareholder and member of the board. While going from employee to owner in under six years has been a major accomplishment, Cyr’s big plans with the marketing agency are just getting started.
TORONTO, ON / OCTOBER 30 – Espresso, a Toronto-based integrated marketing agency, announced [...]

The crew from Compete.com stopped by Espresso’s US headquarters to chat with me about social media last week. The challenge they set forth was this: Tell us everything we need to know about social media in a mere 180 seconds.

Here goes…

Quick and dirty, just how we like it!

On July 30, Espresso US hosted its inaugural unfiltered event—an exclusive, invitation-only gathering of Boston’s best and brightest marketing execs and business leaders. The goal of the evening was simple: to dissect and discuss this thing we’ve come to call “marketing 2.0”. Indeed, we managed to do all that and more.

First, we heard from Paul [...]

Agency launches BuildABash.ca and social media campaign for Canadian wireless provider
TORONTO, ON / AUGUST 10 – Extravagant, overblown and over-the-top bashes aren’t just for the stars of My Super Sweet Sixteen anymore. To bring the ultimate party to the people, Koodo Mobile has hired Espresso to create Build-a-Bash and the social media campaign to promote [...]

Nobody can deny that the marketing industry is in the midst of massive change. We used to use dollars to buy an audience. Today, we’ve got to use those dollars to create ideas that attract an audience and ignite conversations.
The good news? The options and opportunities are plentiful.
The bad news? There’s also plenty of hype.
Which [...]