Archive for the ‘Tactics’ Category

Lacquering up your fanbase.

It’s a typical Friday night—I’m relaxing in my apartment, reality TV is playing, and I might go out in a few hours to meet some friends. I’m in the middle of painting my nails when a bit of a revelation hits me: I’m painting my nails right now because of social media. Yes, I am [...]

Sleeping with the Next Big Thing

Now, before you get too excited about this post based on that title, I suppose I should tell you it’s about mobile technology. I garnered inspiration for this post from a recent presentation I attended at Mesh Marketing. While I was unable to attend the opening keynotes of the day, I did manage to participate [...]

How the Old Becomes New Again

Over a million followers can’t be wrong: Ashton Kutcher is the man. (Sorry, CNN.) In its popularity and utility, Twitter is the hottest thing since e-mail. But is it really that new? Well, that’s up for discussion – but it’s cool to see a new way of applying what is effectively an old idea can [...]

Riding the Google Wave

Working at Espresso, we are constantly stalking the latest and greatest as it relates to technology. Google – an organization well-known for developing that very thing – has just launched a preview of Google Wave. While I can’t definitively say whether this new service will be as big a hit as Google Street View (have [...]

The Importance of Being Earnest

A funny little ‘scandal’ is unwinding in the land of Toronto fashionistas today