I came across an article in this month’s Harvard Business Review that gave some great insights into what companies can learn from listening to what people are saying… or, I should say, tweeting.

The article, entitled “Six Ways to Find Value in Twitter’s Noise“, analyzed all tweets about the iPad the weekend it launched in [...]

So with all the talk over the last two years about the importance of social media, it would appear that marketers are all starting to see things differently. Nary a campaign launches nor a promotion hits the streets without a digital limb of one form another. No agency brief arrives without mention of a need [...]

Last week Canadian children’s author Robert Munsch publicly announced his addiction to substances and alcohol during a television interview. He’s been clean for four months now, has received much support from his fans and family, and had chosen to share his story. While perhaps for some it was a tale of inspiration and overcoming obstacles, [...]

In 1938, on the eve of the Second World War, a relatively new medium called the comic book unleashed a new kind of character into the consciousness of American youth. Created by writer Jerry Siegel and illustrator Joe Shuster, this character possessed superhuman powers and a dedication to using those powers for the benefit of [...]

It’s no big headline that Facebook has grown massively since first being launched in 2005 as a portal for students at Harvard. Much of this growth is obviously due to the fact that Facebook continued to open its platform up to new users –  first students at other colleges, then high schools, and eventually to [...]