A big part of our job as marketers in the digital era is to stay on top of technological advancements so we can distinguish fads from fundamental changes in the marketplace. With the staggering growth of all things social it’s no surprise that more and more companies are shifting their focus (and ad dollars) towards [...]

Over the weekend, I had the opportunity to speak to a great group of people at Podcamp Toronto 2010. Podcamp is a completely free, community run “unconference” that brings together hundreds (if not thousands, this year) of people interested in podcasting, social media and technology. There are always great stories and it seems like you can think up your next project, find someone who will help you and have get action plan in place just while walking between sessions.

I hate viral marketing. Really, I do.
You see, first of all, viruses are icky. They are in actuality small, infectious agents that can replicate only inside the cells of other organisms. The word “virus” actually comes from a Latin word meaning toxin or poison. Nobody likes getting them (and that includes your customers). Only hackers [...]

It’s a typical Friday night—I’m relaxing in my apartment, reality TV is playing, and I might go out in a few hours to meet some friends. I’m in the middle of painting my nails when a bit of a revelation hits me: I’m painting my nails right now because of social media.

Yes, I am [...]

I don’t know about you, but I’m feeling pretty darn optimistic about 2010. Maybe it’s because Santa’s about to stuff a bunch o’ toys down my chimney?
Or it could be the eggnog?
Or it could be the intriguing and encouraging predictions woven into TrendsSpotting’s 2010 Social Media Influencers Trend Predictions in 140 Characters — a report [...]