In the last year, social media monitoring has become as critical to marketing and management organizations as hourly Facebook status updates have become for the greater majority of online users. Social media monitoring provides engagement platforms for marketing agencies, communications firms, and customer support professionals (among others!) which had not previously been obtainable in such [...]

It seems that Facebook has now taken a step towards location based social networking (LBSN) with their new “Places” application. It is amazing how Facebook continues to grow and develop new initiatives to keep their users engaged. Whether this will prove to be a threat to the current king of LBSN, fourquare, remains an unknown, [...]

While being yet another marketer opining on the Old Spice Guy campaign is basically a cliché at this point, I think there’s something really interesting that hasn’t gotten quite as much attention in this whole process, and it’s this: the secret to Old Spice’s success is that it has essentially become a media brand. There [...]

In the old days of advertising and marketing – the pre-digital age, if you will – it was all about the silos. The account team spoke with the clients; the planning team did the research; the creative team did the brainstorming and, well, creative work; the production team made sure that everything was done on [...]

A few weeks ago, New York Times film critic, A. O. Scott, took on dissecting the recent flareup in the ongoing epidemic of “rampant sequelism.” In the face of all the movies with numbers in their titles that are the hallmark of the summer season — Iron Man 2, Shrek 4, Sex and the City [...]