What the F**k is Social Media NOW?

It’s that time again! Time for another asterisk-ridden diatribe on the state of the state in social media (for those of you who prefer asterisk-free diatribes, here’s a cleaner version)!

Except this year, we’re not merely asking “What the F**k is Social Media?” We’re asking “What the F**k is Social Media NOW?”

In 2008, when we published the original What the F**k is Social Media, the statistics were impressive and our message was clear: This is not a fad. It’s a revolution.

Two years later, the stats don’t just speak for themselves—they literally boggle the mind. Five hundred billion minutes per month spent on Facebook alone? My brain hurts just typing that number. Even the staunchest luddites out there can no longer deny that social media has become pretty darn ubiquitous. To emphasize this point, we asked a handful of super-smarties to contribute their interpretation of what social media is now, but we also want to hear from you.

What do you think social media is now?

Don’t be shy, tell us!

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  • Derrick Bradley says:


    I quite like Paul Adams’ definition of social media found in your deck (61). I also like the definition @mzkagan tweeted a couple minutes ago: “Social media is the way word-of-mouth happens in the 21st century.”

    To me, social media is a gift economy. It’s a way of thinking that enables you to garner what Resnick describes as ‘sociotechnical capital’.

    I really enjoyed this deck. Thanks for posting.

  • John says:


    Great presentation.

    I treid to downlaod this from slideshare to get a better look at this but the file is damaged.

    I am really interested in this area for my business.

    Is it possible to this to be sent to me? (my email is above)

    Cheers
    John

  • Jacquelyn says:


    Yudhi, please email us and we’ll send you a link! John’s already gotten his…

  • Michaela says:


    That was f**king brilliant! Thank you for putting that together.

  • Sahil says:


    please could you send me a link as well :)

  • Susan says:


    Two thoughts: 1) No one will know when the world ends, because everyone will be watching cats playing piano on YouTube.

    2) Opinions are like assholes. Everyone has one, and they all stink. Except mine.

  • Social media marketing in de praktijk - Marketing - ManagementSite.nl says:


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  • Grupul ProLibro | Home says:


    [...] câteva din afirmaţiile făcute într-un studiu despre reţelele de socializare, preluat de The Proverbial Lone Woolf Librarian’s Blog sub numele [...]

  • Andre says:


    Hi… Nice presentation…

    Just want to know if there´s a way to send me the .PPT, so I could Edit to translate to Brazilian portuguese…

    I want to maintain the structure, references, images and will post on a company blog, with all the credits.. just add a “translated by…”

    It´s possible?

  • christina says:


    Really enjoyed the data & writing. It was really informative so thank you. Social Media in tribes or groups is a question I have as well as social media versus privacy. Let me know if you have any insight in those areas.