Not the newspaper anymore.

Living in the digital age, I find it fun to watch how print media is responding to how consumption behaviour is changing. The following are two recent videos that found their way online that show two different print organizations address this change.

The first video does a great job at representing the printed newspaper – helping to show that you never have to worry about a newspaper running out of batteries. The UK’s Sun newspaper version 4.0 truly presents itself as the ultimate handheld accessory.

The second video was created by Time Inc., the largest magazine publisher in the US. Instead of trying to fight the shift in media consumption, they embrace it. Don’t believe me? You can just ask their Time Inc. twitter identity, or check out their InStyle 3D cover.

Traditional print media has survived the invention of the radio, television, and the internet thus far. But with computers becoming more portable and mobile phones becoming more like computers, will its propensity for survival remain the same? Will there always be a place for print, and how do you see it shifting?