It’s commonly known that fashion designers take inspiration from street fashion, but have you noticed lately that fashion marketers are picking up on this trend? Or should I say they’re following suit? Okay, I’ll stop with the bad puns.

For some time now, bloggers have been documenting the latest styles that hit the streets. Blogs like The Sartorialist, Street Peeper, and Garance Doré have built up a reputation for being top locations at which to find the latest trends, and – because of this – seeing steady increases in fan base. As these blogs grow in popularity and readership, businesses are avidly asking how this kind of consumer-friendly thinking can be implemented into their own marketing plans.

Earlier this year, DKNY Jeans hired Scott Schuman, creator of The Sartorialist, to photograph their spring/summer denim campaign. From a visual perspective, the advertisements in the campaign closely resemble the photos found on street fashion blogs. Inspired by the reality of art, corporations and bloggers are coming together to define not simply trends in fashion itself, but how these trends are presented.

Does an approach like this change how consumers perceive DKNY? And, if so, how can other companies take notes from what DKNY is doing when sitting down to build their own brands?