Maybe the title of this post is a little dramatic, but it’s a fact!
Using social media can be an amazing way to engage with your target and create genuine conversations about your product online. It can help your audience learn more about your product and share their thoughts about it with their friends and family… [...]

A friend of mine (who happens to be in online ad sales) recently engaged me in one of my favorite marketing debates: traditional versus “new” marketing (or, if you prefer, paid versus earned media, aka campaigns versus conversations).
Naturally, I insisted that brands should pull the plug on campaigns once and for all and instead pour [...]

This year, we were lucky enough to collaborate with The White Ribbon Campaign on their Walk a Mile in Her Shoes promotion. In addition to the professional services we put together for them, however, our team participated in last week’s walk!

The boys were decked out in some seriously foxy heels – from sparkly red peep [...]

Last week, I was invited to attend a speaker series at Rotman where I listened to an excellent presentation from Jeremy Gutsche, Chief Trend Hunter of Trendhunter.com. Gutsche spoke about his new book, Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change.

I was pleasantly surprised to discover that the presentation did not [...]

A few infiltrators recently had the opportunity to meet with a couple of smart folks from one of the world’s top music labels. While the initial discussions were of a specific nature, the conversation really served to remind us that music and musicians can be valuable not only in the obvious sense – as creators [...]