Working at Espresso, we are constantly stalking the latest and greatest as it relates to technology. Google – an organization well-known for developing that very thing – has just launched a preview of Google Wave.
While I can’t definitively say whether this new service will be as big a hit as Google Street View (have you self-stalked yet, staring at your house and trying to see in its windows?), I can say that the collaborative optimist inside of me wants it to be. If you have yet to hear about wave, check out these videos!
(Still want more details? Feel free to watch this video – sure it’ll run you an hour and twenty minutes, but no friend will be able to out-geek you!)
The way people communicate with one another and technology is continuously changing. Logically speaking, the way organizations communicate to consumers should mirror this. I believe that centralized conversation will greatly lend itself to interpersonal and organizational communication. Instead of fearing that information may have been lost in some abstract email forward or reply, people will be able to rest assured that everything is contained within one place. Perhaps one day soon we will be creating waves instead of sending emails.
So, what is your company doing to speak to consumers the way they speak to one another?
Entries
October 21st, 2009 at 12:08 am
Still waiting for an invite
Looks like this will be an awesome increase in instantaneous customer service – http://blog.sforce.com/sforce/2009/09/getting-in-front-of-the-wave.html
and Collaboration between developers and project managers on completely different systems.
wicked! http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/15618
The biggest issue with cloud computing however is the security of data since it’s housed within someone else’s data centres (outside your own personal enterprise – who owns the data? who’s responsible for the safety of said data? etc.) … This can open a whole can of worms if personal or classified information gets leaked making Lawyers very very happy. -> This is were the creation of (Internal Cloud Computing) models will take shape for those with serious worries about security of information (i.e. The CIA -> http://bit.ly/Pa9Cz … Nothing New … This has been pushed as Service Oriented Architecture (SOA) for a few years now … Exposing your apps as “service” (hence Software as a Service or SaaS which is now being termed as “Cloud” by some folk and ridiculed by other folk for just spreading a new “catch phrase” -> See Larry’s Rant on this one http://www.youtube.com/watch?v=8UYa6gQC14o) so that they can talk to each other and the exposing them to the web browser so that everyone that needs to access them can access them.
However, the biggest and greatest benefit will be felt by people in the SME space (security of information aside) they can now compete against the big guys without all the barriers of entry that the little guys would normally face (Capital Expenses, Software, Hardware, Implementation Costs, etc.) and hopefully it’s the SME space which will foster innovation and growth in these tumultuous times. A pay as you grow model and access to the latest and greatest technology to meet clients needs while increasing the top line and decreasing the bottom lines (and efficiency) will offer entrepreneurs the greatest of advantages to get the highest ROIs for their buck!
That is my rant for the evening … Bonne nuit.
October 26th, 2009 at 3:20 pm
Hey Denis,
Thanks for your comment, you brought up some great points that I completely agree with. I especially like the links you put in, the sales force-wave integration looks amazing.
I agree that security will be paramount. I also believe that the technology does exist today to ensure that information is kept secure. As long as there is clear definition surrounding the ownership of information (as you mentioned), companies will be able to adopt this easily. In fact, one could make the argument that having centralized content on a secure server maybe safer than having employees store files on their individual laptops.
Thanks again for your rant and I can’t wait to see entrepreneurs cranking out higher ROIs thanks to technological advancement!
November 5th, 2009 at 5:52 pm
I never would have thought of that