Jacquelyn Cyr, CEO, has entered into an agreement to become a shareholder and member of the board. While going from employee to owner in under six years has been a major accomplishment, Cyr’s big plans with the marketing agency are just getting started.
TORONTO, ON / OCTOBER 30 – Espresso, a Toronto-based integrated marketing agency, announced [...]

The crew from Compete.com stopped by Espresso’s US headquarters to chat with me about social media last week. The challenge they set forth was this: Tell us everything we need to know about social media in a mere 180 seconds.

Here goes…

Quick and dirty, just how we like it!

Over a million followers can’t be wrong: Ashton Kutcher is the man. (Sorry, CNN.) In its popularity and utility, Twitter is the hottest thing since e-mail. But is it really that new? Well, that’s up for discussion – but it’s cool to see a new way of applying what is effectively an old idea can [...]

Last month, I had an opportunity to go back to my alma mater and speak to first year students about social media and online communications. Just five months after graduating from Humber College’s Advanced Public Relations Diploma Program, it was my turn to stand in front of the classroom and share my pearls of wisdom.

Because [...]

Working at Espresso, we are constantly stalking the latest and greatest as it relates to technology. Google – an organization well-known for developing that very thing – has just launched a preview of Google Wave.

While I can’t definitively say whether this new service will be as big a hit as Google Street View (have you [...]