We may have mentioned this once or twice, but we’re really feeling chatty these days and, well, people keep asking us what we mean by “You have to have a strategy!” So, you know, we figured we’d give it a go.
Here’s the deal: Social media is not some marketing fad. It’s a fundamental shift in the way we communicate. And that means new rules, new opportunities, and new challenges.

Why do we care? Because it’s a big old chunk of what we do. Espresso helps brands become fluent in social media. While our expertise covers everything from strategic planning to full campaign execution, we get that your brand needs more than a “one size fits all” offering. We work with our clients – obsessing over budgets, timelines, and objectives – to create perfect social media solutions.
Because hope is not a strategy.
Espresso’s social media services include the social media audit, social media ideation, social media playbook, and social media monitoring. We live and breathe this stuff. We’d be happy to do it for you too.
Questions? Go!

November 5th, 2009 at 7:20 pm
Hey Jacqueline,
Great stuff, as usual, although would you be able to revise the format? It’s really tall and even in full screen mode, having to scroll individual pages…well, it gets the UX nazi in me a little twitchy!
November 5th, 2009 at 7:25 pm
Hah! I should do a PPT version as well – this one was most for the downloaders, but you’re right – we could just instead have as a link!
December 7th, 2009 at 6:54 pm
nice facts .. would help me compile my presentation