In today’s crazy paced world where everything needs to be done yesterday I think we can all learn a management tip from Irene – there is still a need to stop and listen before you can plan and execute, arguably even more so today when consumers expect to be a part of the conversation.

Another year, another couple of CAPMA Promo! awards. And this year was even more exciting than the last!
After working our little selves to the bone with our much-adored clients last year, we were rewarded by the Canadian Agencies Practicing Marketing Activation with a bronze and gold statuette. The cool thing about the CAMPA Promo! awards [...]

We may have mentioned this once or twice, but we’re really feeling chatty these days and, well, people keep asking us what we mean by “You have to have a strategy!” So, you know, we figured we’d give it a go.
Here’s the deal: Social media is not some marketing fad. It’s a fundamental shift in [...]

Recently, a great article by Henry Mintzberg from the July/August edition of the Harvard Business Review was distributed around Espresso’s offices for discussion, as we felt that it so corresponded with what we were trying to do with our organization. In the interest of sharing, I couldn’t resist getting further conversation going beyond our red [...]

Here at Espresso, we are excited to have once again worked with United Way Toronto to promote an amazing fundraiser in 2009: Rouge.  This year, we were able to give Rouge a fresh and sophisticated edge with a delicious new site and corresponding collateral.

The event itself is going to be better than ever this year, [...]