Nobody can deny that the marketing industry is in the midst of massive change. We used to use dollars to buy an audience. Today, we’ve got to use those dollars to create ideas that attract an audience and ignite conversations.
The good news? The options and opportunities are plentiful.
The bad news? There’s also plenty of hype.
Which is precisely why Espresso, Boston’s newest integrated marketing agency, is introducing the unfiltered event series.
Unfiltered events are exclusive, invitation-only gatherings of the best and brightest marketing execs and business leaders, aimed specifically at cutting through the marketing 2.0 hype and hearing from real experts, not self-proclaimed ones.
The inaugural unfiltered event takes place July 30, 2009, at OM in Harvard Square.
The Hosts & The Rabble-Rousers
Don’t think of these fine folks as “speakers”—think of them as conversation-starters. Rabble-rousers. Visionaries.
Sure, they’ll talk. But they’ll also listen. So bring your questions and prepare to participate.
Matt Cutler
VP, Markering & Analytics
Visible Measures
Matt’s unfiltered topic: Online Video as Social Currency
Read Matt’s bio.
Watch Matt’s recent on-camera interview with Advertising Age titled Tracking the Giants of Viral Video: New Data Insights.
Andrew Davis
Chief Strategy Officer
Tippingpoint Labs
Drew’s unfiltered topic: The Future of Search
Read Drew’s bio and watch him discuss Marketing ROI with David Meerman Scott in this 60-second video.
Paul Isakson
Head of Strategy
Space150
Paul’s unfiltered topic: What’s Next in Marketing?
Read Paul’s bio or get to know him even better by reading his blog or follow him on Twitter.
Diane Hessan
President & CEO
Communispace
Read Diane’s bio or follow Diane on Twitter.
Tom Gerace
Founder & CEO
Gather
Read Tom’s bio.
Dave Balter
CEO
BzzAgent
Read Dave’s bio and hear Dave explain how BzzAgent measures word-of-mouth in this short video.
Jeff Taylor
CEO
Eons.com
Read Jeff’s bio.
Interested in attending our inaugural event – or even a future one? Let us know!
Entries
August 5th, 2009 at 8:47 am
[...] presentations this week I found an interesting presentation by Paul Isakson who presented at Marketing 2.0 Unfiltered a week ago. Not visionary by any means, just a great read for anyone interested in marketing and [...]
August 17th, 2009 at 2:23 pm
[...] August 17th, 2009 If you haven’t got the message yet, this presentation by Paul Isakson at Marketing 2.0:unfiltered should help. I am wondering when these ideas will finally become broadly accepted.. marketers now [...]
August 19th, 2009 at 4:29 am
[...] Zanimiva prezentacija Paula Isakona, ki je svoje videnje predstavil na tednih Marketing 2.0. [...]
October 5th, 2009 at 12:50 pm
I’d love to attend your “unfiltered” events.
Thanks so much!
Rachel Power