TORONTO, ON / July 10 — Espresso, an award-winning Brand Infiltration™ agency, announced today it has recently signed on as the agency of record for The White Ribbon Campaign’s Walk A Mile In Her Shoes event.

“Everyone at Espresso enjoys working with the team at The White Ribbon Campaign and for their exceptional cause,” says Jacquelyn Corbett Cyr, Chief Executive Officer of Espresso. “The website is launching today and we plan to pull out all the stops between now and October to build significant buzz for Walk A Mile In Her Shoes.”

The walk will raise funds and awareness to further The White Ribbon Campaign’s mission of bringing men together to end violence against women. Walk A Mile In Her Shoes, an event that will see men do exactly that – race and walk a mile while wearing high-heels – is scheduled to take place on October 1, 2009 at Nathan Phillips Square.As the agency of record, Espresso has developed the fundraiser’s brand identity, website and PSA. In the months ahead, Espresso will launch a strategic integrated marketing campaign that will involve print promotions, social media and experiential techniques, a service style that Espresso has become known for through its work with clients like Samsung, Asigra and United Way Toronto.

“Espresso has energy, ideas and a solid track-record – they’re exactly the passionate partner The White Ribbon Campaign wants for Walk A Mile In Her Shoes,” says Nick Rodrigue, Director of Development for The White Ribbon Campaign. “Together, we can promote the fundraiser while placing a much-needed spotlight on the issue of violence against women and the vital role men must play to end it.”

About The White Ribbon Campaign

The White Ribbon Campaign (WRC) is the largest effort in the world of men working to end violence against women (VAW). In over sixty countries, campaigns are led by both men and women, even though the focus is on educating men and boys. In some countries it is a general public education effort focused on ending violence against women.

About Espresso
Espresso is a Brand Infiltration™ agency that takes a progressive approach to integrated marketing. Blending strategy, creative, and tactics, Espresso takes action in digital, experiential, and classic infiltration channels, designing consumer-lucrative strategies focused more on sharp shooting than mass blasts of fire. With over a decade of experience and offices in Toronto and Boston, Espresso’s team of Infiltrators has been designing, executing, and measuring award-winning campaigns since 1995.