Nobody can deny that the marketing industry is in the midst of massive change. We used to use dollars to buy an audience. Today, we’ve got to use those dollars to create ideas that attract an audience and ignite conversations. The good news? The options and opportunities are plentiful. The bad news? There’s also plenty [...]

So things have changed lots and lots since our Marta put out her first edition of the insanely-popular What the F**k is Social Media? With that in mind, here’s what’s up: A company’s social media strategy can’t be owned simply by a single department. A smart strategy crosses the spectrum and helps organizations do better [...]

Desperately seeking marketing/design/development prodigies in the midst of scholastic madness for mid-class (one semester or two is up to us and you!) internship opportunity. We’re talking someone who really gets brands – and knows where they’re going. Someone who falls in love with ideas and obsessively hunts down the latest and greatest. Someone who lives [...]

We are seriously excited to be working as AOR for the White Ribbon Campaign‘s Walk a Mile in Her Shoes event. Stuff like this is so good for the heart, and they’re an incredible organization that does such great things to make our city, our country, and our world a better place for both ladies [...]

A friend recently shared a story with me that I felt was extremely relevant to the traditional versus non-traditional definition of community. Buskers on the street are noticing that more and more individuals are listening to their MP3 players and tuning out the music of the street. These buskers are saddened by this, not just [...]