Earlier this week, I had the pleasure of presenting Smart Marketing in a Dumb Economy through WOMMA’s wonderful series of webinars. (By the way: if you missed the live event, you can check it out with audio!) As expected, the audience had lots of excellent questions—including “how do you convince a reluctant executive to experiment [...]

A funny little ‘scandal’ is unwinding in the land of Toronto fashionistas today

Over the course of your career, you will be inevitably be tasked with a “small job”. It will usually be presented to you in the following manner: “Client A wants us to whip up a Project B. Can you have something ready by end-of-day tomorrow?” It’s the kind of job that neither the client nor [...]

Last week, I did what most sons across Canada did: I ordered flowers for my mother. Needless to say there were some issues with my order, from late delivery to bouquet quality. Instead of boring you with all of the details, let’s talk about the outcome. After telling several people about my experience over the [...]

I’ve been accused of pulling a Chicken Little once or twice in recent times… but the fact is, it doesn’t take panicky poultry to point out the obvious: times are changing. Fast. “The next five years will hold more change for the advertising industry than the previous fifty did. Increasingly empowered consumers, more self-reliant advertisers [...]