Archive for April, 2009

[Roles Filled] Wanna Help Serve Our Clients?

Espresso’s Toronto office is seeking two uber-clever marketing/public relations brainiacs for a couple of great roles: Account Supervisor (five to seven years of experience) Account Executive (three to five years of experience) We’re talking someone who really gets brands – and knows where they’re going. Someone who falls in love with ideas and obsessively stalks [...]

[Role Filled] One Interactive Developer

Espresso’s Toronto office is seeking a talented and charming Interactive Developer, with as much love for the prettiness of sites as the brilliance happening behind the scenes. We want someone who lives and breathes online and loves nothing more than building perfect experiences. Someone whose programming skills are a force with which to be reckoned. [...]

Segmenting in the Downturn

Forget everything you think you know about segmentation. Okay, that might sound a little dramatic but it is time to face the fact: traditional demographic segmentation models may be outdated in today’s economic times. That’s because this recession is not like those of the recent past - the length, depth, and global impact this time around is forcing marketers [...]

Espresso Tops Up Its Talent Roster

FOR IMMEDIATE RELEASE Espresso Tops Up Its Talent Roster: Brian Kroeker joins the growing marketing agency as Senior Art Director TORONTO, April 21, 2009 — Espresso, a Toronto-based Brand Infiltration™ agency, has added one more talent to its senior creative team: Brian Kroeker has joined Espresso as its Senior Art Director. Kroeker was previously a [...]

Art From the Unexpected

One of the underpinnings of Brand Infiltration™ is an understanding that, while both are clearly essential to excellent brand work, creative isn’t simply about pretty pictures and clever turns of phrase. The Infiltrators are obsessed with being creative in all job functions, whether that means coming up with brilliant means by which to design measurement [...]