Golden Hook, a new French company, has recently picked up on the clothing customization trend by offering fully-customizable knitted hats. While clothing customization is nothing new, they are adding a personal touch to the product by letting the consumer pick the maker of their hat. There are currently six grandmas from which you can choose that will not only knit your hat, but also chat with you!

If you’re having trouble deciding which grandma to use, you can always learn more about them at their profile page. While the hats have a high cost of 42-70€, they are high quality and handmade with a touch of love.

I absolutely love the simplicity behind this company. It adds a personal feel to the product in a humorous and charming way that will certainly attract buyers of hand-crafted knitware.

How are you humanizing your brand?