Archive for March, 2009

U.S. Market Gets a Shot of Espresso

FOR IMMEDIATE RELEASE
U.S. Market Gets a Shot of Espresso:
Thriving Canadian agency launches American operations
When one thinks of a business that does well in a recession, a marketing agency is fairly low on the list. However, Espresso, a Toronto-based Brand Infiltration agency, is beating the odds and then some. Despite economic downturns on both sides of [...]

What the F**k is Social Media?

With the introduction of the bonafide marketing genius that is Marta Kagan – Espresso’s new Managing Director of US operations – we thought you might like to get to know her with a little review of our favourite deck of 2008. Marta created this presentation early in the year and, after it went completely bananas, [...]

Get Your Copy of Connect!

Six months ago, Jeff Caswell started an initiative to create a collaborative book. He wanted to bring together one hundred marketers and have each person write 400 words on marketing in the social media era, and he wanted to do it to raise money for Susan G. Komen for the Cure.

Well, people, Connect! is finally [...]

Caught Our Collective Eye!

We, the Espresso Interns, want to share with you our favourite stories as discovered from all far-reaching corners of the internet! Every week, we are going to compile our favourite items and press them into a nice cup of links like a team of all-star baristas.
Daniel’s Pick: 5 Things to Remember When Considering Social Media [...]

Happy First Birthday, Espresso!

It’s hard to believe that’s it’s been an entire year since we became Espresso.

This company has been operating since 1995, and I’ve personally been with it since 2004. Early last year, I was lucky enough to be given the opportunity to present a renewed strategy to the board of directors, Orest Semeniuk, Mike Gorman, and [...]