Archive for February, 2009

Shall We Connect?

A few months ago, I was contacted by Jeff Caswell – a CPG marketer from this great white North, who’s now living and working in Chicago – to join 99 other experts to talk about marketing in the social media era. He was in the throes of putting together a very cool collaborative book whose [...]

Horrible Gifts of Valentine’s Day ‘09

I will admit, I am probably the opposite of a hopeless romantic, and Valentine ’s Day holds little merit in my holiday ranking. Thus do me the kindness of allowing me to reflect on Valentine’s Day gifts of my past. In sixth grade, I got a rose from a crush… and two years ago I got a [...]

Game, Set, Design?

One of my favorite online celebrities Ze Frank recently pointed out a collaborative design event happening in the next couple of weeks: Layer Tennis.

What is it? Participating designers take turns editing one file back and forth in 15 minute intervals using Adobe Creative Suite 4. After each edit, the file is published (with [...]

Honey! We’re Home!

The Infiltrators are in mad unpacking mode today as we resume business as usual in our new location, but just to give you a sneak peek, here’s a mid-frisbee-game shot of the office during move day, and a link in case you’d like to look around a little more.

I intensely believe that place of business [...]

Another Take on Youth Marketing

I did my own little brand of youth marketing today when I had a chance to speak at the Rotman Commerce Marketing Association’s Symposium. I just have to say: I absolutely love talking to students. It’s positively fascinating seeing where they are, where they want to go, and watching them learn and figure out the [...]