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Axl Rose: Man of the People
Guneet + January 8th, 2009
Mark Cuban and Steve Rubel are two of the most prominent executives who use the internet to connect with people to discuss a variety of issues and about their products these days.
They now have something in common with Axl Rose!
The Guns N’ Roses frontman has done something unique, and rather than creating his own blog or even simply granting interviews to the press in promotion of his latest CD, Chinese Democracy, he has gone directly popular fan sites and had honest and real conversations with hardcore fans through message boards.
In doing this, he created real connections with people who truly care about the music that he creates without any traces of PR fluff or spin behind it.
As people are changing their behaviour to filter out corporate communications, it is necessary to create unique experiences in order to stay relevant and connected to your core customer base.
If Axl is mixing things up after this many years, we are quite confident that you can. So how will you connect in a unique way with your customers?
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