Archive for January, 2009

Why Storytelling Matters

Recently, I’ve been doing some research around research itself. I’m taking a great methodologies class at U of T and, despite the Holy-Intensity-Batman feeling I have through the bulk of each session,  it’s probably my favourite afternoon of the week. The other day, we were in the throes of discussion when the question came up: [...]

The Mystique of Billy Mays

Billy Mays, king of infomercials, has pitched over 50 products and currently appears in about 400 two-minute ads a week – that adds up to almost two hours of airtime every single day. “But wait… There’s More!” Can’t get enough of Billy? Well the Discovery Channel is coming out with a reality show about Mays [...]

One Very Social Inauguration Party

So aside from the day-to-day work life of an Infiltrator, I have been busy working behind the scenes with a friend to create an online community called Canada Votes Obama. It started as a Facebook group and now boasts over 9500 members. During the development of our little community, we saw the rise in passion [...]

Marketing Lessons from Ramsay’s Kitchen

Until about a month or so ago, much of my TV watching revolved around Gordon Ramsay and his three programs. If Hell’s Kitchen, The F Word, or (Ramsay’s) Kitchen Nightmares were on, I was most certainly watching. I loved the brutality of Hell’s Kitchen, the lightheartedness of The F Word and the almost pathetic atmosphere [...]

We’ve Caught the Momentile Bug…

Recently around the office, we’ve been experimenting with a relatively new social tool called Momentile, a service that allows you to post a photo of your life, all 365 days of the year. As compared to other photo sharing services, you can only upload one photo a day and cannot comment on or title your [...]