After listening to this great Ted talk by Tim Brown from Ideo, I quickly got thinking about the environment that extremely creative people work in. Tim Brown outlined that the space that people work in is very important in enabling them to be able to think openly and creatively when trying to think of innovative [...]

Creating brand extensions is always an exciting way to create more opportunities for your brand to infiltrate your core customers’ lives. It allows current brand loyalists to try out a new product in your line, while creating an opportunity for consumers not currently purchasing in your primary product category to be exposed to your brand. [...]

I love this recent article from Advertising Age because it fabulously illustrates what we are always preaching about online marketing – effectively engaging your audience.
Unless you have been living under a rock for the past couple of weeks with no internet access you have heard about the “Motrin Moms” social media/PR disaster that Johnson & Johnson [...]

Okay, so I know there have been a million articles and blog posts about how well Obama’s campaign was executed, and particularly how effectively his team utilized social media and the online space in general. But just when I think I’m ready to move on, it comes rearing its fabulously executed head back again. A [...]

Yes, another shiny new web tool.
But trust me, it’s a goodie.

Recently, I was introduced to this news aggregator called Addictomatic, and have been buzzing about it since. It’s similar to Pageflakes in that it searches the best live sites on the web for the latest news, blog posts, videos, and images, but possibly more… addictive [...]