As a follow-up to one of my previous posts, it seems that some Swedish students have developed a great concept that will effectively combat banner blindness. Instead of creating a fundamentally different banner, these students decided to embrace the trend of consumers installing banner-blocker applications.

The group, known as Papercut, developed the concept for Doritios. The best part of this concept is its simplicity – replacing banner ads with content that the user chooses, all managed by a branded application.

A great example of brand infiltration!

How does your company address new trends that challenge advertising norms?