I love clever marketing – I really do. Whenever I see a clever ad campaign, my heart starts beating faster, I can’t help but smile, and for the rest of the week it’s all that I think about. It’s love at first sight. That being said, please forgive me if I sound like a giddy [...]

I think it is very safe to say that both men and women eat cake. For whatever reason, this McCain Deep and Delicious TV commercial finally put me over the edge in terms of this apparently never-ending theme category: “Ads that Make Men Look Like Complete Fools”. I really don’t know what this commercial is [...]

The United Way Toronto’s GenNext will be throwing its annual ROUGE Masquerade on November 15 at the Suites at 1 King West in Toronto. For a mere $35, partygoers will be treated to live music and DJs, and will have the opportunity to get some amazing goodies at the silent auction. Add to this the [...]

As a follow-up to one of my previous posts, it seems that some Swedish students have developed a great concept that will effectively combat banner blindness. Instead of creating a fundamentally different banner, these students decided to embrace the trend of consumers installing banner-blocker applications. The group, known as Papercut, developed the concept for Doritios. [...]

Yes, only a few weeks after Steven Harper joined Twitter so did another popular public figure: The ever-legendary Miss Britney Spears. And, somewhat predictably, the social media twitterati/blogosphere went nuts. “She’s doing it wrong!” they shouted, while also pointing out that the “she” wasn’t even Britney, but instead a team assigned to the task of [...]