Product placement is an amazing way to connect with your consumers, as it can create a memorable interaction between the brand and its buyer. That said, it can also be viewed as an intrusion into the space in which consumers expect a little sanctuary from the sales pitch. As a result, product placement needs to [...]

Long gone are the days where standing outside a fast food joint in a chicken suit with a sign draped over your body was considered a horrible, demeaning job. It is no longer enough to merely wear a costume, hide your face, and get it over with as soon as possible. Upon us are the days [...]

Our clever friend Michael Cayley is officially a manifesto-creator! We’re only halfway through this piece (darn life, always getting in the way of my beloved nerding out), but we can tell you already: this is smart stuff. We’ve got a major idea-crush! A quick synopsis?
“The marketing/communications mix is completely different than it was [...]

Companies today are faced with an issue that has many people sitting on the fence. As demonstrated in my last post, brands are an integral part of our society. This brand immersion has resulted in people taking, adapting, and making brands their own.
Brand Hijack: consumer takeover (synonym). The consumer’s act of commandeering a brand from [...]

We’ll be there.

Will you?
Find out more about this month’s fabulous session at Pro PR!