So in some sad news, we recently missed CAPMA’s PROMO! Awards at the Carlu on September 18, due to being exceedingly busy working on some amazing promotions.

In good news, we won! The category to which we submitted a promo was Best Dealer or Sales Force Activity, and the placement was silver. The program was one we did in summer of 2007 for Samsung’s M620, a device that featured an MP3 player on one side and a phone on the other. We labeled our nation-touring events “M620: Business in the Front / Party in the Back” and had a blast with our two-faced promotion.
We’re picking up our trophy tomorrow, so exciting!
Um, so I guess the promo is featured in this week’s issue of Marketing. Ours hasn’t come through the post quite yet, but you can bet we’re waiting with bated breath.

September 30th, 2008 at 5:36 pm
Nice job and well-earned!
October 7th, 2008 at 8:16 pm
[...] I’d mentioned recently, our Samsung M620 “Business in the Front / Party in the Back” promotion won a CAPMA [...]