Contrary to what its many, many followers may think, Twitter is still positioned as an outsider in the online/interactive/digital world. While at the IAB’s MIXX 2.8 Conference and Expo in New York City last week, I did what any business traveller arriving alone at a media conference would do: Twitter-search for other people in attendance [...]

So in some sad news, we recently missed CAPMA‘s PROMO! Awards at the Carlu on September 18, due to being exceedingly busy working on some amazing promotions. In good news, we won! The category to which we submitted a promo was Best Dealer or Sales Force Activity, and the placement was silver. The program was [...]

Banner blindness – also referred to as third column blindness – is a late-90s-discovered phenomenon that is becoming increasingly relevant as the online media becomes ever-more approached as mass. So what’s the deal? Through the utilization of eye-tracking technology, researchers determined that banner ads on websites don’t receive as much as a glance. In a [...]

Alan Wolk was not speaking at Social Ad Summit – hell, he wasn’t even at Social Ad Summit – yet a reference to this post made by Scott Monty of Ford was the most useful moment of the day. Your brand is not my friend. He’s right, and this is what spurred on my last [...]

Do you ever just happen upon one of those great comments that makes your stomach find itself in your throat? I swear, I happen on these things all the time, so I’m going to be a big piece of cheese and send them out once in a while. This one actually came out during my [...]