Everyone has heard about the statistic that people are exposed to thousands of brands a day. Many people make the assumption that this is through advertising. However, when you take a look at your consumption habits, it’s easy to see just how many brands you’re actually exposed to simply by following your daily routine. Jane [...]

We just can’t get you smarties through our door fast enough! ACCOUNT SUPERVISOR: Seeking uber-clever marketing brainiac with five to seven years of experience. We’re talking someone who really gets brands – and knows where they’re going. Someone who falls in love with ideas and obsessively stalks every trend out there. Someone who lives to [...]

So tomorrow is going to be amazingly cool. The INSTINCT mania continues as Telus launches this iconic product, and we’re super happy to have brought this awesome idea to fruition! Not only does it give us a chance to do some fun promo work, but we were able to connect with Telus’s corporate initiatives around [...]

The folks at The Social Times are putting together what will no doubt be one of the neatest conferences around – the Social Ad Summit. I got my invite today and am totally looking forward to consuming as much information as possible to bring ever-more leading edge thought leadership to our clients! Thanks to the [...]

I had to share my little bit of news. I’ve just been accepted into U of T’s Faculty of Information PhD program! I’ll be starting my doctoral studies in emerging media next month. (No kidding, I enjoy moving quickly.) The best part of this is that they offer a Flex Time program, which will allow [...]