So. Still undecided that social media needs to be part of your marketing strategy? Well, the shark has officially been jumped:

“The Pope will be sending daily inspirational text messages to youths during World Youth Day, a six-day event taking place in Sydney. The Catholic church also established a social networking site comparable to Facebook for [...]

As previously mentioned, we‘re incredibly suspicious that all and everything interesting is now a marketing ploy. So, what do we think? Mobile phone ad or just a crazy and authentic old-fashioned YouTube video?

How far can word of mouth really go?
It’s a question that marketers spend a lot of time wondering about, and that various academics have spent their careers studying. Robin Dunbar, a British anthropologist and evolutionary biologist who specialized in primate behaviour, is renowned for coming up with what we today refer to as Dunbar’s number. [...]

We‘re members of WOMMA!

We really love what they’re doing – particularly in the digital realm – and want to be a part of the action.

So just in case you’re not familiar with Wired’s Chris Anderson’s Long Tail theory, here’s a rundown. The idea is that the global marketplace as facilitated by the web is changing consumer behaviour in a major way. (Don’t let me lose you while this former economics student geeks out with some graphs.)
The classic demand curve [...]