We are ultra-pleased tonight to announce the official launch of a fun, hyperlocal campaign that we’ve been working on with our beloved Samsung and Koodo Mobile – MobileMoment.ca!

This campaign is one of the neatest ones we’ve had the opportunity to work on. It combines mobile, interactive, social media, grassroots techniques, word-of-mouth/mouse, and an event (the full details of which are coming soon, but suffice it to say: it is going to be crazy fun). In short: brand infiltration!

In the meantime, send your mobile moments to 56366 (standard text rates apply, not available with all carriers – and for those carrier with which the shortcode isn’t running, the mobile site is fully optimized), play around on the site, and – if you must – strategically stalk down that adorable barista you can hardly bring yourself to resist. You can also add the Facebook app if you just feel like indulging your inner voyeur!

In any case, we’re really proud to be working with such clever marketers as those from Samsung and Koodo. This has been a blast and we’re excited to see it finally come to life!