We are ultra-pleased tonight to announce the official launch of a fun, hyperlocal campaign that we’ve been working on with our beloved Samsung and Koodo Mobile – MobileMoment.ca!

This campaign is one of the neatest ones we’ve had the opportunity to work on. It combines mobile, interactive, social media, grassroots techniques, word-of-mouth/mouse, and an event (the [...]

This will be my last post on the topic, I promise! But our suspicions about secret marketing campaigns existing everywhere has finally been validated.
Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in “Forever,” Chris Brown’s top-10 hit. “Double your pleasure/double your fun,” the R&B singer croons in the [...]

As we all can agree, viral isn’t something that can be created and simply put out there – instead, it’s unique in that it requires co-creation by a producer and an audience (I maintain a secret professional crush on Hugh MacLeod for being the first one to explicitly suggest this). The “If you make it, [...]

Desperately seeking marketing prodigy in the midst of scholastic madness. We’re talking someone who really gets brands – and knows where they’re going. Someone who falls in love with ideas and obsessively stalks every trend out there. Someone who lives to learn more and think smarter. Someone who can handle a plethora of details on [...]

You know what’s awkward? Imagine the following.
You’re having a lovely afternoon at home when you check your Facebook. Aha! A friend you haven’t seen in over a decade has messaged you to say she’s coming to town. You happily provide her with your cell number and anticipate her arrival. She calls to tell you she’ll [...]