Archive for May, 2008

Engaging the Blogosphere

So according to word on the street eMarketer’s recently released report (The Blogosphere: A Mass Movement from Grass Roots), the number of Americans creating blogs is set to reach over 35 million (~16%) in the next four years, and that 145 million (~67%) Americans will be reading them a minimum of once a month. This [...]

Weezer is Clever

So I kind of gave up on Weezer after years of mad love upon discovering, around the time the “Hashpipe” video came out, that Rivers Cuomo was a renowned jerk. Interviewers disliked him. He was arrogant and self-important. He thought he knew better than everyone else. The appeal is gone, right?
A number of years later, [...]

PacMan in Toronto?

Amongst the Vespa Scooter heads and Disney Chihuahuas in Toronto, I came across this video-game inspired design sitting on the side of a TTC terminal (near Spadina and College). It caught my attention due to the use of its simple iconic imagery…and the fact that I was stopped at a red light.

The Measurement Issue

This week, I attended the monthly Third Tuesday Toronto – a forum dedicated to social media development and emerging best practices in Canada – and was delighted by what I found. As always, it was agreed that the key for companies entering the social media space was taking the “Listen and then engage” approach, with [...]

Vote for Social Capital Value Add

Quickie: Met an interesting fellow named Michael Cayley, the ideator behind Social Capital Value Add.

He has a proposal on ChangeThis which I’m sure you’d all like to vote on. Take a second to learn more – it’s a great concept and one we‘re finding particularly intriguing!