In addition to the old day job, I volunteer with the Canadian Youth Business Foundation. Last summer, I started mentoring a woman who’d moved to Canada from India, had a great education, and no business experience. And she wanted to work for herself. Look at her now! She is lovely – a pleasure to know, [...]

Oh sweet heaven above, I think I’m in love. If you thought the Facebook Lexicon was cool (nerdliness is next to godliness, people), you will be thrilled to discover that you can do the very same pseudo-research-trendwatching on Ye Olde Blogosphere (complete with graphs, which we marketing types can hardly resist) via Trendpedia.

After CaseCamp last night (which, FYI, rocked socks off around the room), I was feeling idea-vitalized. We saw some cool presentations, started asking some interesting questions, and met some smart cookies from around the city. But it got me thinking about the big question: what exactly comprises social media? Now, I’ve heard it said time [...]

So word on the street is Canadians are spending less – about 57% of us are cutting costs, according to a recent study by Bensimon Byrne. Who’s impacted most heavily? Women and homes with a collective income of less than $75K. Who’s most optimistic? Men and people under 30. The instinctual draw for marketers to [...]

Seeking uber-clever marketing whiz with three-ish years of experience. We’re talking someone who really gets brands – and knows where they’re going. Someone who falls in love with ideas and obsessively stalks every trend out there. Someone who lives to learn more and think smarter. Someone who can handle a plethora of details on projects [...]