From the blogs this week: Adverblog directs us to the clever “Dear Agency” website by Oregon-based marketing firm Citrus. Answer a few questions (“How are the ideas presented?” “By two junior creatives with three-day beards who refer to one another as ‘brah’.”) and generate an almost-personalized letter to tactfully let your agency know you’re done. [...]

At a recent conference, I met the founder of PQ Media, who rather impressed me – being the stats fiend I remain in my heart of hearts – with his econometric prowess. His just-released report, PQ Media Alternative Media Forecast: 2008-2012, provides ever-more quantitative evidence of what we all see daily – a fragmented media [...]

I’ve just been booked as a guest speaker at this year’s Digital Signage Show in Vegas. If you’re in town, do come and chat! What: Brand Infiltration™: Capturing Consumer Attention with Digital Moments-of-Truth When: April 16, 2008, 3PM Where: Mandalay Bay Convention Centre, Las Vegas Why: Let’s face it. Marketing today isn’t what it was [...]

POPAI, The Global Association for Marketing at-Retail, has awarded Retail Communications Group Inc., Espresso’s parent company, a bronze in its Limited Production Run Entry for the 2008 Outstanding Merchandising Achievement Awards. Our winning entry – the AT&T Manager Board, the preliminary render of which is above – was created for AT&T Desert Southwest Division. It [...]

The team at Retail Communications Group Inc. is proud to announce that it will henceforth be operating as Espresso. Our history has served us well, and we’ve been honoured to work with amazing clients over the years. Through these experiences, however, we’ve also become more deeply ingrained in all parts of this business, encountering and [...]